Dolce & Gabbana Loves (Certain) Bloggers

There’s a really great post over on Garance Dore’s blog right now which talks about her experience going back stage at the Dolce & Gabbana runway show as well as getting to sit in the front row. Dore, along with fashion bloggers Scott Schumann (The Sartorialist), Tommy Ton (Jak & Jil) and Bryan Boy (Bryanboy) were personally invited to see the inner workings of a Dolce & Gabbana and D&G shows as well as being able to live blog them if they wanted. As she explains, Stefano and Demenico (the guys behind Dolce & Gabbana) have realized that their customers are very connected to the web, and they want to embrace the things that their customers like. So asking 4 of the biggest fashion bloggers to come to their show is just one of for them to reach out and do that.

I think this is such an interesting moment in the online community and blogging. A lot of smaller companies with younger people involved are quite fluent in the web, take for example Threadless. But a huge fashion house inviting bloggers is an entirely new page for blogging, showing that there is some validity to this new form of journalism. Though on that same note, Garance mentions that she would be a horrible journalist, saying, “have absolutely zero objectivity. I asked them a whole bunch of questions, and I definitely liked their fresh answers.” And this, I think, is a part of the appeal of bloggers. You know it’s one person’s opinion and if you learn to like and trust them, it’s becomes something like getting news from a friend.

Just something I’ve been thinking about that I wanted to share.


September 29, 2009