Dolce & Gabbana Loves (Certain) Bloggers

There’s a really great post over on Garance Dore’s blog right now which talks about her experience going back stage at the Dolce & Gabbana runway show as well as getting to sit in the front row. Dore, along with fashion bloggers Scott Schumann (The Sartorialist), Tommy Ton (Jak & Jil) and Bryan Boy (Bryanboy) were personally invited to see the inner workings of a Dolce & Gabbana and D&G shows as well as being able to live blog them if they wanted. As she explains, Stefano and Demenico (the guys behind Dolce & Gabbana) have realized that their customers are very connected to the web, and they want to embrace the things that their customers like. So asking 4 of the biggest fashion bloggers to come to their show is just one of for them to reach out and do that.

I think this is such an interesting moment in the online community and blogging. A lot of smaller companies with younger people involved are quite fluent in the web, take for example Threadless. But a huge fashion house inviting bloggers is an entirely new page for blogging, showing that there is some validity to this new form of journalism. Though on that same note, Garance mentions that she would be a horrible journalist, saying, “have absolutely zero objectivity. I asked them a whole bunch of questions, and I definitely liked their fresh answers.” And this, I think, is a part of the appeal of bloggers. You know it’s one person’s opinion and if you learn to like and trust them, it’s becomes something like getting news from a friend.

Just something I’ve been thinking about that I wanted to share.


3 Comments Dolce & Gabbana Loves (Certain) Bloggers

  1. flo September 29, 2009 at 4:56 PM

    i frequent your website quite often and and the years you have been getting full of yourself. I like what you post, but i hate it when you brag about the shit you’ve done. Yes this blog is about you and you’re opinion. That’s fine and i have nothing against that, but it is just so droll to read about how “great” your blog is becoming. It makes me lose so much interest. I mean whatever, you know. Post what you want, but i just really felt the need to say that.

    As a reader i think i should be able to share my opinion too. Sorry if it just ends up being offensive. I guess this blog can be considered your work of art and that’s something you should be proud of. But i don’t know. maybe it’s just me.

  2. Bobby September 29, 2009 at 5:07 PM

    @Flo – Ummm, I didn’t mention myself once up there, or how I was an amazing blogger. You’ve definitely taken this entire thing out of context.

    And yes, I’m quite proud of what I’ve done because I’ve worked my ass off to get to where I am. If you don’t like what I write, don’t read it, simple it enough.

  3. flo September 29, 2009 at 5:33 PM

    yeah i did take it out of context. I wasn’t really trying to talk about this post specifically. But yeah you’re right. After i finished writing that i felt kind of stupid.

    Sorry about that. I can honestly say i was having some sort of angry brain fart.

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