If you knew exactly where your food was coming from, would it change the way you ate? Far Foods is a project by London based designer James Reynolds who uses packaging labels to highlight the immense distances some of our food travels. I seem to remember seeing another project like this before, but I really like the use of suitcase-like tags that go around the foods. Seeing that your oranges just traveled twice the width of the United States to get to your supermarket is definitely shocking.
Bobby
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very nice project. Last winter I recognized that the onions I wanted to buy came from Australia! I live in Germany … they probably could not have chosen a longer distance. I left the supermarket without of course.
Good article:
“But is reducing food miles necessarily good for the environment? Researchers at Lincoln University in New Zealand, no doubt responding to Europe’s push for “food miles labeling,” recently published a study challenging the premise that more food miles automatically mean greater fossil fuel consumption.”
http://www.nytimes.com/2007/08/06/opinion/06mcwilliams.html?_r=2&oref=slogin
Miles? KMs would be preferable.