Far Foods by James Reynolds

If you knew exactly where your food was coming from, would it change the way you ate? Far Foods is a project by London based designer James Reynolds who uses packaging labels to highlight the immense distances some of our food travels. I seem to remember seeing another project like this before, but I really like the use of suitcase-like tags that go around the foods. Seeing that your oranges just traveled twice the width of the United States to get to your supermarket is definitely shocking.


4 Comments Far Foods by James Reynolds

  1. Pingback: pixblog – Far Foods

  2. Thorsten Schmidt August 13, 2009 at 2:52 AM

    very nice project. Last winter I recognized that the onions I wanted to buy came from Australia! I live in Germany … they probably could not have chosen a longer distance. I left the supermarket without of course.

  3. Peter August 27, 2009 at 3:16 AM

    Good article:

    “But is reducing food miles necessarily good for the environment? Researchers at Lincoln University in New Zealand, no doubt responding to Europe’s push for “food miles labeling,” recently published a study challenging the premise that more food miles automatically mean greater fossil fuel consumption.”


  4. rek September 1, 2009 at 8:28 AM

    Miles? KMs would be preferable.

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