Far Foods by James Reynolds
August 12, 2009 - By Bobby Solomon - Category: Design & Food & Drinks
If you knew exactly where your food was coming from, would it change the way you ate? Far Foods is a project by London based designer James Reynolds who uses packaging labels to highlight the immense distances some of our food travels. I seem to remember seeing another project like this before, but I really like the use of suitcase-like tags that go around the foods. Seeing that your oranges just traveled twice the width of the United States to get to your supermarket is definitely shocking.
Bobby
Comments
If you've got something to say, keep it positive.[...] Kitsune noir Posté le 13 août 2009 à 10:18 par [...]
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very nice project. Last winter I recognized that the onions I wanted to buy came from Australia! I live in Germany … they probably could not have chosen a longer distance. I left the supermarket without of course.
Good article:
“But is reducing food miles necessarily good for the environment? Researchers at Lincoln University in New Zealand, no doubt responding to Europe’s push for “food miles labeling,” recently published a study challenging the premise that more food miles automatically mean greater fossil fuel consumption.”
http://www.nytimes.com/2007/08/06/opinion/06mcwilliams.html?_r=2&oref=slogin
Miles? KMs would be preferable.