KN Work // A Continuous Lean Redesigned

Good Monday morning everyone! I thought I’d start off the day with a little announcement of a project that I worked on that went live over the weekend. Some of you might be familiar with A Continuous Lean, a men’s fashion and lifestyle blog run by Michael Williams in New York. I’ve been a fan of ACL for quite a while now, I first mentioned him last June, and since then we’ve been on each others internet radar.

A couple months ago Michael wrote me asking me if I’d be interested in redesigning his site, and I totally jumped at the chance. He told me that he liked the general layout of Kitsune Noir, how it was well organized and easy to navigate, and that he wanted something similar without being a total copy. He also wanted things to be kept rather simple and uncluttered.

A Continuous Lean was previously using the standard template, so there was little to no styling around the blog. So I decided to stick with the basics of black, white, cream and orange. The orange was inspired by the Denver Broncos orange, which I think gives it a nice kick. I also didn’t want the few images used to be boring so I threw textures onto a number of items, giving them a slight feel of age and a nod to the fashion content on the site.

As a point of reference, the WordPress theme used was called Magatheme, which looked like this before I completely ripped the whole thing apart. I left very few elements of the original design intact, but it was a theme that was well put together and made it easier to customize.

I have to get a major shout out to my old friend Adam Farris my tech guy. While I can design and fiddle around with HTML and CSS alright on my own, Adam is my tech guru who works absolute magic behind the scenes. Without his tech wizardry ACL and Kitsune Noir would not have seen the light of day.

Be sure to check out A Continuous Lean and give Michael some love!


July 27, 2009