Reebok ERS 5000 by John Maeda

I came across these sweets looking Reeboks yesterday after @upso tweeted about ’em, so I thought I’d share them here. These shiny beasts were designed my John Maeda based upon Law 1 from his book he Laws of Simplicity,, which happens to be Reduce. And while they look a bit flashy, they’re still rather simple in tone and color. I think it would be kind of fun to have a shiny pair of silver shows, but they might be a bit too sports-y to wear to anywhere but running. I’m also curious what the back panel says, it’s probably Flash’s speed formula so you can run real fast yourself.

Photos from Hypebeast


July 23, 2009