Moving Brands Gives Norton & Sons A Fresh Look
February 10, 2009 - By Bobby Solomon - Category: Clothing & Design & Redesign
I love love love this redesign by Moving Brands of Saville Row tailors, Norton & Sons. Not only redid their logos and marks, they also helped re-shape their entire brand including their storefront. There’s something really elegant and simple about the rebrand that I’m really enjoying. I also think it’s rad that their crest was “awarded by a Prussian emperor in the 19th century.” Too cool.
For more information about their process click here.
Bobby
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If you've got something to say, keep it positive.[...] Savile Row bespoke tailor Norton & Sons recently appointed Moving Brands to create a new visual identity across all media to fit in with the new brand positioning and vision of new Director Patrick Grant. “Having assessed the competition and created a customer journey for Norton’s, the creation of new stationery and retail material – including letterhead, compliment slip, business card, stickers, wrapping paper, passport book, customer order forms, garment labels, carrier and suit bags and more – was just the first step in an ongoing process that has included the recent tailoring of the Norton’s shop frontage to suit their new brand positioning. As well as appealing to a dynamic, younger market – ‘the Englishman at large’ – in creating the identity system Moving Brands also considered how the brand might apply itself to a broadened spectrum of applications and products and accessories (such as leather goods).” From Moving Brands via Kitsune Noir. [...]
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