Thornton’s ‘Stuck’ Commercial by Harmony Korine

I saw this commercial for British chocolatier Thorntons on today’s Very Short List and I had to post it for several reasons. The first is that Harmony Korine, the director of wonderful movies like Gummo and Julian Donkey Boy, as well as someone who I have a soft spot for, directed this spot. Second, it’s a really simple, but creative little idea that embodies the idea of ‘Stuck’ so well.

Watching this I can’t help but smile, especially how well the little boy moves at the very end of the commercial. An extremely cute idea.


November 7, 2008