I’d say that most people judge a book by it’s cover, and a package by it’s… packaging. BVD have provided an excellent example of how simple branding can make something really stand out and be something special. The images above are products from Stories CafÃ©, a little store in Sweden, and as you can see they’re pretty much as simple as can be, but are striking at the same time. Because they used black and white only, it allows everything else to stand out, I mean, how awesome do the baked goods look? The store itself is also decked out in only black and white, with touches of warm wood and stainless steel, which look pretty amazing. Take a visit to their site and see the rest of BVD’s work as well, they’re definitely staying busy.