Objectified, A New Film by Gary Hustwit

I’d like to think I know a lot about design, but when I watched Helvetica last year I definitely learned a lot about the font that I really had no idea about. It was also cool to see the opinion of proffesional designers and their thoughts and opinions on the font. So now it’s pretty exciting that Gary HUstwit, the director of Helvetica, has announced his newest project called Objectified.

The movie centers around industrial design, and the people who’ve made a huge difference in the field. It also talks about the designers and their motivations as well as our relationships with the objects the create and what we can learn about ourselves by the things we surround ourselves with. The movie so far has the creme of the crop when it comes to I.D. people, the list so far includes:

Paola Antonelli, Chris Bangle, Ronan & Erwan Bouroullec, Andrew Blauvelt, Anthony Dunne, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Rob Walker with more to come.

I’m totally stoked about this film, seeing as how these are some of my favorite designers out there. The film should be release by sometime in early in 2009, so be sure to check in with the site to see when it’s playing in your area!


July 29, 2008