The Fox Is Black » Lacoste Future: Celebrating 75 Years

Lacoste Future: Celebrating 75 Years

To celebrate it’s 75th anniversary, Lacoste has decided to take a look into the future with an online video they’ve created called Lacoste Future, which shows just what tennis could look like in the future. Looking and moving like it came out of Metal Gear Solid 4 (think Raiden), but it’s definitely one of the better “future glimpses” to come out of a fashion house. The site gives an in depth look at the clothing and equipment used in the spot, including a racket with unbreakable magnetic string, shoes with an embedded OLED display, and a face mask that not only protects the wearer but is able to help visualize where the ball will land. Oh yeah, and the clothes look pretty cool, kind of rugby meets tennis meets Stormtrooper. They even have a section where you can download stills from the movie as a desktop background, pretty cool, huh?

Definitely watch the movie above, and then check out the site, it’s really well done.

Found through Fubiz

Bobby

9 Responses

Comments

i hope the future isn’t that lame looking..

Comment by b — May 20, 2008 #
Can you do better?

Comment by Bobby — May 20, 2008 #
actually i think i could.

p.s. i’m not talking about the quality of the video or website, which is pretty great btw.
What is lame to me is mainly the whole design sense of it. It’s very played out in my opinion.

Comment by b — May 20, 2008 #
Well then let’s see it!
Send it to me, I’ll post it and let readers decide.

Comment by Bobby — May 20, 2008 #
haha not enough time and money for that ish, but i promise you if i could i would.
And when i do make it i’ll send it to you for sure. ;)

Comment by b — May 20, 2008 #
Looks pretty cool. Although I think the mask takes away a lot of the skill involved in playing tennis lol.

The electronic marquees on the shoes look dumb. Other than that the design elements seem great. Haha. They should make a video game.

Comment by Jason — May 20, 2008 #
[...] [via electro^plankton via kitsune noir] [...]

Pingback by Lacoste wants you to imagine the future « Questioning Reality — May 20, 2008 #
Thats a pretty sweet video.

Please correct me if im wrong but is this guy playing tennis on his own? Against a wall? Is this the future of tennis?

Comment by Pete — May 21, 2008 #

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