Tarako’s Kewpie Pasta Sauce

Oh. My. God. These are probably the most amazing commercials I’ve seen in a long while. These creepy kewpie doll chile pepper things are the mascots of a pasta sauce created by a Japanese brand called Tarako. ‘Tarako’ is actually a cod roe, or fish eggs, which is also what the kewpies are supposed to be dressed as. I know, this makes no sense, but basically the Tarako babies come and invade our planet, then make our pasta taste delicious, it’s just that simple.

The art direction in these is absolutely fantastic as well, the little girl’s haircuts are inspired by the 50’s and the colors and tone of the kitchens they take place in is awesome. The girl in the first commercial actually reminds me of my friend Wendy’s daughter, although her daughter doesn’t have that crazy haircut.

So take like 5 or 10 minutes and watch all these insane commercials, there are even more under the cut, so be sure to check those out as well! Big thanks to my friend Patrick for posting these!


April 15, 2008