Sony’s Foam City

This morning is looking to be video filled, so here’s the newest advertisement by Sony. As most of you remember they’ve thrown bouncy balls down the hills of San Francisco, done stop-motion rabbits, blasted tons of paint off of a building and now they’ve filled the streets of Miami with foam. I personally don’t think this ad is as striking as the other one’s, but it’s certainly a fun idea. While watching it I couldn’t help but think of how fun it would have been to hang out all day in all of that foam, especially if I was 10 years old again. I think it’s fun that Sony continues to do these large scale ads as well, hopefully they continue doing them and push the bar a little higher every time.


April 14, 2008