Ice Station Antarctica Ads

The Natural History Museum in London currently has an exhibition up called Ice Station Antarctica which recreates the frigid temperatures and 24-hour darkness you find at the bottom of the world. While I could probably write like 8 pages about just how cool that is, what really struck me were the awesome advertisements they created for the exhibit.

The pieces were shot by Paul Thompson and feature the frostbitten faces of little kids, except that they’re all sporting beards, just like all Antarctic explorers should. I think these are absolutely rad. Not only do the beards look real, but the way they’re shot is absolutely beautiful and arctic-y. Take a peek at the rest of Paul’s work as well, he’s really good at coming up with some great set-ups.

Found through The Cool Hunter


April 9, 2008