Pepsi Raw
February 13, 2008 - By Bobby Solomon - Category: Design & Food & Drinks
Pepsi has decided to try and woo the health conscious people of the world with it’s newest Pepsi incarnation, Pepsi Raw. The fizzy caramel cola we all know is losing the artificial ingredients and are instead being replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink anywhere from 10-30 calories, I’ve seen different figures floating around. As of now Pepsi Raw will only be served in certain bars and clubs in London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool.
I know a whollleee lot of you folks reading this blog live in England, so what are the chances of one of you snagging a bottle and sending it to me? I don’t really drink soda all that much anymore, but I’m really interested in trying it. I mean, look at how sexy the shape of that bottle is! Those upward shaped rings that curve around it are totally sensual. And the minimalism of the font on the glass bottle with the brown liquid inside, it’s a dream!
You can read more about the logo designers Ziggurat over on Design Week.
I’ve also posted two Pepsi Raw advertisements under the cut, which are quite revealing…
Bobby
Comments
If you've got something to say, keep it positive.if i spot a bottle i’ll get one and then contact you, but really, what’re the odds of it getting to you unshaken and non-explosive upon opening?
Great! Another soda ( just like Coke Blak ) I can’t drink. I have Type 1 diabetes.
I want some right now. They should try this in North America. It might work. But mostly I just an falling for this campaign so hard.
Jaycee: YES! As long as it’s not broken, it’s still drinkable!
Khürt: Yeah, I don’t think you’re gonna’ win the soda battle anytime soon, haha… And didn’t a lot of people hate the taste of Coke Blak? I don’t think it was very popular in America, at least.
Easylowdown: I think it’ll be here soon enough.
This bottle looks like a penis.
You must have a funny lookin’ dick…
Reminds me of this:
POM
Not that I’d be surprised if it was intentional…
No embedded images? If it had shown up you would have seen an image of the drink POM which has a font and bottle shape with a similar feel.
It could be a stretched be a stretched out POM bottle maybe, but that’s stretching it (har har har).
And nope, no embedded images, I don’t want a ton of giant, janky looking images in my comments. But
Yay. Advertising a natural something-or-other with nudity. That SO new and clever. *rolls eyes* The soda looks delish, though.
Even though I’m not a big soda drinker (one or two cans a week, tops), I love the idea that it’s made from cane sugar rather than HFCS. Kosher-for-Passover Pepsi is a popular item even with non-Jews. Most religious interpretations of that holiday state that corn (in all of its forms) should not be consumed during those eight days, so Pepsi-Cola makes an alternative beverage with cane sugar specifically sold to that market.
Ok, hello? Forget the POM bottle… Did anyone notice that IT HAS ALMOST THE EXACT SAME SHAPE AS A COCA-COLA BOTTLE?!
WTF?
I can’t believe I missed that. The shape of the bottle so overwhelms the pepsi logo itself that I just assumed it was a coke product! I was thinking they were clever for revising their standard bottle design to have a new feel. Oops!
VERY Coke bottle-esque, but a much sexier version:
http://www.raymondloewy.org/images/gallery/full/coke_bottle.jpg
But I think it’s pretty smart of Pepsi to be evoking an image like that, and that’s it’s sort of Coke’s loss that they didn’t think to do it before Pepsi did.
But is it Organic/Sustainably produced? otherwise its still just another sugary industrial soft drink, which frankly doesnt impress me.
I don’t think that’s what they’re trying to sell it as though. It’s that the ingredients in it are more natural and healthy, not if it’s carbon emissions are offput.
I think it’s a good change, that will hopefully bring about more good changes, and people shouldn’t try to stir up negative aspects. Nothing is perfect.
I agree with Bobby S.
That Font is so sexy and the shape.
they did a good job with this one.
would u have 2 please? daytona beach
nice photos
It’s still a soda (not GOOD for you), and to retard spoilage, I’d put money on their pasteurizing the product in which case, IT AIN’T RAW, BABY. That is simply a figure of speach, smoke and mirrors. God bless the almighty dollar. )<:
Dude you need to settle down, it’s just a beverage. And no one’s saying that it’s some hippy wheat grass BS, it’s just named Raw.
Lets get some of this product FOR SALE on eBay.
To the people saying the bottle looks like a coke bottle….
What shape bottle would you have them put it in? A square one? Spherical maybe?
Think of the practicality of making a glass bottle and filling it with a small amount of fizzy junk, it’s pretty much going to be that shape, or there abouts, with a dippy bit in the middle especially important for helping you hold onto it.
I can’t wait to try this stuff, for me pepsi has always been superior to coke, and i was wondering why drinks companies haven’t put more effort into the “organic” and “Natural” market.
I’m annoyed that it’s only going to be available in some bars and nightclubs, i bet I’ll never find one with some.
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Toria obviously works for Pepsi.
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@ Toria: I think the main reason they pointed out that it was shaped like a coke bottle is because Coke actually registered the coke bottle shape as a trademark. In other words pepsi had best step softly lest coke rain lawyers on their Raw arses :P
I don’t know if you ever got your bottle of Raw. I could send you a bottle if you let me know where to send it.
It has all natural ingredients and none of the nasties. While it may or may not be good for you,the fact that it doesn’t have calcium-dissolving phosphoric acid, or brain-tumour inducing aspartame, are two good reasons for choosing this over coke or pepsi. I don’t particularly like coke, but I like this. My children did like coke but like this better.
Cold, it tastes wonderful, has a caffeine boost that won’t lead to heart attacks, and it is just a much nicer drink.