Package design has alway been one of my favorite parts of design. Package something in a unique and clever way and people will be immediately drawn to it. And I was completely drawn to the work in Jesse Kirsch’s online portfolio. Kirsch studied at the School of Visual Arts in New York, and has worked with a clients like Atlantic Records and Showtime, and has received a ton of awards for his work.
I could totally see a company like Muji selling his plastic wrap and other assorted household items, with it’s bold letters and grayscale color palette. And I don’t know what flavors the Gubble Bum comes in (Death? Posion?!) but the idea is so frigging cute. Middle school girls would go nuts for them.