Jack Spade Fashion Show, Bryant Park

I’m a pretty big fan of the Jack Spade brand. The Jack Spade store is filled with not only stylish bags, but tons of other “stuff” that gives everything a certain atmosphere. And that same sort of feeling was continued to his show this year, which took place outside of the fashion tents, and in the mundane setting of Bryant Park.

Random people were asked to “walk the catwalk”, except that it wasn’t a catwalk, it was the sidewalk, and there were people walking around and going about their business. It’s such a lighthearted and whimsical thing to do, it exemplifies what the brand should feel like. Something for everyone, no matter what.

Click here to watch the video.

Totally and unashamedly stolen from Friend & Stranger!


September 18, 2007