22 Flavours

22 Flavours is a t-shirt design project created by Life Lounge. When I first visited the site, I was pretty excited. The look and feel is amazing, but when I got to the shirts, I was rather disappointed. All the shirts have on them is two colored dots with a flavor description under them. Pretty lame. Luke over at Life Lounge cleared things up. The artists are using the two colors on the shirts in their designs. Pretty awesome.

What’s also cool is that all of the profits from the shirts go to charity, so you should probably buy one anyway. But the design and branding of the site is what really stood out to me, so be sure to check it out.


July 30, 2007