The New Coke Can

The New Coke Can

I saw over at Daring Fireball that Coca Cola had redesigned their cans, and was curious to check it out.
Sure enough, they’ve completely simplified the look, taking out all the stupid bubbles, halftones and gradients that made it look so horrible and busy. The new can is simple red on white, with the “classic” text now in a nice sans-serif font.
Clean, simple, and easy on the eyes.

Bobby

July 22, 2007