Design a Pepsi Can

Design a Pepsi Can

I personally think this is one of the worst promotions ever.
Pepsi has been running the ‘You Design a Can For Us!’ campaign for a while now, and the finalists have been chosen, as seen in the pictures above. This feels like the 2012 Olympic logo debacle all over again, with the cans reflecting the taste of the average American, albeit not quite as influential as the Olympic logo. None of the designs are particularly creative, although I find the 2nd and 4th one particularly offensive. These were the best designs out of 100,000?! Sad, sad times.


Bobby Solomon

June 13, 2007 / By