The Best 2012 Olympic Logo I’ve Seen So Far

The Best 2012 Olympic Logo I’ve Seen So Far

Having read a ton of stuff about London’s Olympic logo by now, I wholeheartedly agree with Michael over at Boicozine that Foundation 33’s bid logo has by far been the best idea yet. They put it into pretty simple terms as to why this image works:

• The five rings that make up the Olympic logo each represent a different continent of the world
• The five rings are combined to form a single graphic logo
• The new logo brings the different continents and people of the world together and represents the diversity and multi culture realism within London
• The logo references a target, a symbol of aspiration and achievement as well as a sport icon in competition
• The logo is powerfully contemporary and communicates the idea of the modernity and diversity in London
• Contemporary / modern / iconic / cool
• The world in one city
• Focus on London
• The centre off attention

That makes total sense to me. I love the iconography of the bullseye (it works for Target, right?), and combined with the Olympic rings is beautiful.


June 7, 2007