Comments on: Microsoft Surface / Not For Us Normal Folk http://thefoxisblack.com/2007/05/30/microsoft-surface/ Eat. Drink. Design. Thu, 09 Feb 2012 16:49:16 +0000 hourly 1 http://wordpress.org/?v=3.3 By: matt http://thefoxisblack.com/2007/05/30/microsoft-surface/comment-page-1/#comment-321 matt Mon, 04 Jun 2007 16:16:32 +0000 http://thefoxisblack.com/2007/05/30/microsoft-surface/#comment-321 while we do laugh as microsoft stumbles from marketing to blunder to marketing blunder, we also have to remember one essential thing: they have more money than god. while the first iteration of their products never work--they are either aimed at the wrong market group, are built like crap, or have the computing power of your grandmother's sewing machine--the fifth iteration will run well, hit the target market segment, and be compatible--in a buggy kind of way--with every other microsoft product out there. they can afford to make these mistakes. for example, i give you the original x-box. the first one sucked,had crappy games, and hit 10% in the market. however, now we see kids waiting in line for the x-box 360 shipments. just give them the time to bring the pricepoint down on this item, and you may one day own a console allowing you to push away the files currently not in use, physically drag-and-drop pieces of art from one places to another, and topographically re-arrange designs or layers on any piece you are working on. i think the amazing thing about the entire microsoft consumer-product-line process is really its juxtaposition to apple's, which designs well the first time around, and manages to market so well as to have created a consumer icon with over 90% market share. while we do laugh as microsoft stumbles from marketing to blunder to marketing blunder, we also have to remember one essential thing: they have more money than god. while the first iteration of their products never work–they are either aimed at the wrong market group, are built like crap, or have the computing power of your grandmother’s sewing machine–the fifth iteration will run well, hit the target market segment, and be compatible–in a buggy kind of way–with every other microsoft product out there. they can afford to make these mistakes. for example, i give you the original x-box. the first one sucked,had crappy games, and hit 10% in the market. however, now we see kids waiting in line for the x-box 360 shipments. just give them the time to bring the pricepoint down on this item, and you may one day own a console allowing you to push away the files currently not in use, physically drag-and-drop pieces of art from one places to another, and topographically re-arrange designs or layers on any piece you are working on.

i think the amazing thing about the entire microsoft consumer-product-line process is really its juxtaposition to apple’s, which designs well the first time around, and manages to market so well as to have created a consumer icon with over 90% market share.

]]> By: eric http://thefoxisblack.com/2007/05/30/microsoft-surface/comment-page-1/#comment-282 eric Wed, 30 May 2007 21:49:25 +0000 http://thefoxisblack.com/2007/05/30/microsoft-surface/#comment-282 classic. classic.

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