Black Cloud advertisement by Ogilvy Beijing.
The picture above is an ad for WWF’s 20 ways to 20% campaign running in China. It encourages and informs people that even the smallest change helps some, especially in a country with over 1.3 billion people. I love the entire execution of this. Visually showing how much your car pollutes per day makes it all the stronger, but the black cloud is kind of cute at the same time!